The Story Behind the LLLI Intimate Apparel Collection

The Story Behind the LLLI Intimate Apparel Collection

Categories: Leader Today

Advertising Feature

Did you know LLLI sells bras as well as books? LLLI has a licensing agreement with Q-T Intimates, a bra manufacturer, to generate income for LLLI. The experts behind the creation of LLLI’s own intimate apparel line answer Leaders’ questions about the relationship.

Heather is wearing the LLLI plush lined wireless nursing bra, style 4314

Who or what is Q-T Intimates?

Q-T Intimates (Q-T), is a New Jersey, USA, based fourth-generation intimate apparel (clothing) manufacturer. For over 70 years, Q-T Intimates has been a quiet trendsetter in the intimate apparel industry–designing beautiful, supportive, and affordable lingerie for women of every generation.

During the 1940s and 1950s, this small but ambitious company focused on basic white bras and girdles. Through many years of design innovation, Q-T Intimates has evolved to incorporate the latest fashion trends, eye-catching colors, and beautiful fabrics, producing nursing bras for over 30 years. Each new nursing bra designed by Q-T has been repeatedly fit and tested; only those styles meeting Q-T’s exacting specifications make it to the LLLI collection. The Q-T team has also held focus groups of LLL Leaders and members to discuss the needs of nursing mothers.

Why did LLLI connect with Q-T Intimates, an apparel company?

Creating an apparel line was seen as a critical element for LLLI in its goal to continue to build an international brand. Q-T’s great selection of nursing bras was already available to nursing mothers around the world. LLLI connected with Q-T in 2007. With similar philosophies, the rapport between LLLI and Q-T was immediately apparent, and the cooperation and shared vision between both leadership teams made for a great partnership. After ten years of working together, Q-T remains devoted to continue to help LLLI reach nursing mothers internationally.

How does LLLI benefit from this partnership?

LLLI’s licensing agreement with Q-T generates a consistent revenue stream for LLLI through a portion of each sale in the LLLI Intimates collection. These funds play an integral part in the annual budget for LLLI and help support
the organization’s mission to help mothers worldwide to breastfeed through mother-to-mother support, encouragement, information, and education, and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother.

What does Q-T Intimates produce for the LLLI Intimates collection?

The Q-T team designs, manufactures, sells, and distributes nursing bras, lounge wear, tank tops, nursing pads, bra extenders, and other nursing accessories under the La Leche League International Intimates name. In addition to nursing bras, the Q-T collection of intimate apparel also features essentials, fashion, shapewear, dance, and mastectomy and post-surgical garments.

Hailey is wearing the LLLI “Hana” lace underwire nursing bra, style 4533

Where can mothers buy the LLLI Intimates nursing collection?

The Q-T Intimates collection is sold worldwide through various online and city based retailers. The LLLI collection is currently sold in the USA, Canada, Australia, New Zealand, Sweden, Russia, Israel, Hong Kong, Kuwait, Lebanon, China and the Caribbean. Mothers can find the collection locally in many locations at intimate apparel stores, baby boutiques, hospital gift shops, through sales representatives and major chain stores. Q-T Intimates also sells directly to customers through and ships to individual customers around the world.

To learn more about LLLI Intimates, visit  Use promo code FRIEND10 to receive $10 off your first nursing bra purchase of $50 or more.